Hotel ads product updates to support the industry during COVID-19

As travel search behaviors change, Google goal is to help Hotel ads partners minimize risk while driving future bookings in a responsible manner. Google has been piloting a commissions (per stay) program allowing Hotel ads partners to pay a commission only if a traveler stays at the hotel, automatically adjusting Hotel ads bids to maximize booking value. This program is now open for global participation by all Hotel ads partners.

In the next few weeks, we will also roll out a "Free Cancellation" filter for users searching for hotels and highlight which hotel rates are refundable when users are looking to book. Additionally, Google is making it easier for partners to share this information through their global partner cancellation policies.

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